Built on Experience.
Focused on Quality.
Meet the Owners
Hi, I’m Steve! Alongside my wife Emily, we are the owner of EtchCraft — a laser engraving business proudly based in St. George, Utah.
In a way, this business has been in my blood for years. I got my start nearly 25 years ago working alongside my dad in the laser engraving business he built from the ground up, a true family operation that taught me the value of craftsmanship, creativity, and hard work. I spent countless hours watching him turn simple materials into something meaningful. That early exposure to craftsmanship and creativity stayed with me — and eventually inspired me to launch EtchCraft.
Today, I carry that same mindset into every product we make. From personalized gifts and custom drinkware to awards, signs, and branded items like keychains or bottle openers, EtchCraft is built on the belief that engraving should be precise, thoughtful, and made to last.
Whether you’re just down the street or ordering from across the country, we bring your vision to life with clean design, laser-sharp precision, and a personal touch — all backed by decades of hands-on experience and cutting-edge engraving technology.
Thanks for supporting our small business. Let’s make something great together.
Steve & Emily
Owners & Creators
We’re the husband-and-wife team behind EtchCraft. Together, we handle everything from design and engraving to carefully packing up each order that goes out the door. With a shared appreciation for craftsmanship and clean design, we’ve built this business around quality, creativity, and the values that matter most to us — family, hard work, and making things that last.
Riley & Colton
Junior Creative Consultants
Riley and Colton are always ready with fresh ideas, big imaginations, and occasional snack breaks. Whether they’re testing new designs, helping package orders, or just bringing energy to the workshop, they’re the heart behind a lot of what we do. Future makers in the making!
Mr. Madden
Chief Morale Officer
When he’s not napping in sunbeams or inspecting your orders with an approving sniff, Madden keeps the EtchCraft shop running with tail wags and good vibes. He’s not great with lasers, but he’s excellent at loyalty, and that’s what really counts.
Our Mission
We strive to create unique and lasting engravings that celebrate life’s special moments, ensuring our customers are delighted with every piece.
Our Vision
To be the top choice for personalized engraving, recognized for our quality craftsmanship and commitment to customer care.
Our Values
We believe in quality, integrity, and creativity. Every engraving reflects our dedication to precision and our respect for our customers.